Brand Creation Deep Dive: Pertento

Pertento is an EU based raiding guild currently anticipating the Classic WoW release. We were commissioned by Pertento to design a new logo. The main focus was to create a logo that looks good on Merchandise products.

Logo development

Brainstorming

Before we start designing the actual logo, we need to know how the logo shall look like in the end. The wish was to somehow combine the current logo version (Lion image below) with the actual guild tabard. The expression would be: Alliance guild, roleplay, discovery and exploration.

So we developed the idea of creating an item: a compass within a lion frame. The ingame target frame for elite NPC’s delivered the inspiration for this. Time for a sketch.

Player Target Elite Frame

The sketch that sold the idea

All those ideas needed to be summarized in a visual way!
So this sketch, which clearly shows a lion that has a compass embedded into its maw…or a baboon holding a watch.

Professional designer by the way.

The mindblowing sketch sold the idea and built the foundation for the illustration process.

The illustration process

The first step of creating the illustration was to draw the outlines based on the sketch.

After the outlines were done, we continued with the coloring. We set gold as the base color.

The next steps were adding shadows and lights to give the whole design depth and life. You can see the progress in the slider next to this paragraph.

The Branding

Slap the logo on every surface

Now that the logo creation part is done, we want to see the design in action.
Let’s test some product examples!

HD Wallpaper

Menu
Select your currency
EUR Euro
USD United States (US) dollar

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties.